Short Story Essay - 1570 Words

There was a girl named Kandy, she was 15 years old. Her life was extremely boring, all she ever did was go to school, go on her computer, eat and sleep. She spent all summer on her computer. She was really good with HTML and spent her free time making web sites. Kandy didnt have many friends and rarely talked to guys because she was shy and unconfident about her looks. Thats why she went into chat rooms. She made a web site with pictures of herself on it and told people in chat rooms to go there. A lot of people would tell her how pretty she was and some would say she was ugly. That made her feel awful. When anyone would say anything nice to her, she wouldnt believe them and think that they were just making fun of her. She only had†¦show more content†¦But Kandy started liking Gary a lot more than before. Turns out that Gary liked her too, and her best friend, Ang. Homecoming quickly came up and both Kandy and Ang had to get dresses. Kandys mom drove them both to the mall an d they went strait to Debs to pick out dresses. Ang got a light purple dress with sparkles all over it. Kandy had a harder time picking out her dress, she was extremely picky. Having to look perfect, Kandy grabbed four dresses and headed off to the dressing room. After trying them all on and modeling them for her friend, she picked out a beautiful short black, spaghetti strapped dress, with a long dark blue see through layer attached. Kandy asked Gary to go to the Homecoming dance with her and he said yes. Homecoming finally arrived, while waiting for the football game to end, and the dance to start, Kandy went into a chat room to talk to her online friends. They talked for over an hour. She said bye to them all and started getting ready for the dance. Quickly she put on blue finger nail and toe nail polish, to match her dress. Then she put on her make up. Slowly rubbing the cold liquid foundation all over her face, then softly dabbing the powdery cover up on. After looking at the c lock, and seeing that it was nearly 9:00, she quickly brushed on her blush, carefully penciled on her eye liner, brushed on eye shadow, and gently applied mascara. She looked absolutelyShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Rhetorical Analysis of Obama Speech Essay - 2690 Words

Literatures and Foreign Languages Let Us Learn and Resource Together 23 November 2008 Rhetorical Analysis of â€Å"A More Perfect Union† Speech The speech titled â€Å"A More Perfect Union† was delivered by Senator Barack Obama on March 18, 2008 near the historical site of the signing of the U.S. Constitution in Philadelphia, Pennsylvania. The speech responds to the video clip of Barack Obama’s pastor, Reverend Jeremiah Wright, making racially charged comments against America and Israel. The pundits and various news media outlets played the clip repeatedly on the television, radio, YouTube, and podcasts. First, the Senator’s speech attempts to address the nation on their concerns of his affiliation with Reverend Wright. Second, the†¦show more content†¦Furthermore, Senator Obama uses ethos to gain credibility with his knowledge of social issues that pervade our society today. He states, â€Å"The most segregated hour of American life occurs on Sunday morning† (Obama, par. 12). He acknowledges that the resentments of the black and white communities â€Å"aren’t always expressed in polite company,† but these resentments are manifested within our society in destructive ways, like racism (Obama, par. 31). The audience feels that he is knowledgeable and credible on the immediate topics affecting our future and our daily lives. Ethos is also applied on a spiritual level by mentioning his present faith and making Biblical references. He states that â€Å"more than twenty years ago [he was] introduce[d] †¦to Christian faith [with] obligations to love one another, to care for the sick and lift up the poor† (Obama, par. 13). He noted how â€Å"black people merg[ed] with the stories of David and Goliath, Moses and Pharaoh, the Christians in the lion’s den, [and] Ezekiel’s field of dry bones† (Obama, par. 16). Senator Obama is altering the language. Christians did not exist in the Old Testament story of Ezekiel, but Senator Obama is effectively connecting with every major religion. Simultaneously, he is reaching out to the secular world as well. Being cognizant that everyone does not actively practice a religious faith, Obama chooses stories thatShow MoreRelatedRhetorical Analysis Of Obama s Victory Speech1181 Words   |  5 PagesRhetorical Analysis of Obama’s Victory Speech Introduction: Barack Obama was re-elected as President of the U.S on November 6th, 2012. Barack Obama held his Victory Speech on the following day. This essay will analyze and comment on an excerpt of that exacting Victory Speech and the solution focus of the criticism will be on the Rhetorical belongings of the Speech. By using numerous forms of Rhetorical apparatus like Anaphora or Tautology, Barack Obama controls to offer a Speech that is full of AmericanRead MoreRhetorical Analysis Of Obama s Victory Speech1245 Words   |  5 PagesRhetorical Analysis of Obama’s Victory Speech This speech was given by Barack Obama who won 2012 election as the president. I’m going to analysis his voice, audience, speaker’s message and occasion for the speech. Different angle, different view can show all the Obama’s rhetorical words in his victory speech. In 2012, this is Barack Obama’s second inaugural. He had greatest way to put all the rhetorical words in his speech. It was one of the best of his speech so far. Rhetoric was made in fifthRead MoreRhetorical Analysis Of President Obama s Speech1407 Words   |  6 PagesIn his 2009 Inaugural Address, President Barack Obama gave an impassioned speech filled with extended metaphors along the lines of movement, travel, and a journey. In fact, much of his economic language throughout the first 100 days of his presidency followed this theme. Obama’s use of these metaphors served to characterize the economic crisis, unite the American people, and frame his perspective on the role of the presidency. Thus, through analysis of his rhetoric, we learn that metaphors reallyRead MoreRhetorical Analysis Of President Obama s Inauguration Speech Essay1121 Words   |  5 PagesRhetorical Analysis: President Obama s Inauguration Speech 2013 President Barack Obama’s campaign theme in 2013 was to bring change throughout the United States, and he continues on with this motto while thanking the American people.He does this by stating the change he plans to bring,how he will bring change, what he values,and the importance of peace and unity. President Obama is addressing all of american people that voted for and against him,by continuously referring to them as a team.HeRead MoreRhetorical Analysis Of John Obama s Speech935 Words   |  4 PagesIn the rhetorical form pathos Obama’s writing invoke the seriousness of slavery and inequality in America. Through his writing Obama highlights much of the unjust and shameful history of America pertaining to race. Obama’s speech highlights the history of racial discrimination in America and how the issue has evolved over the years, yet is still an ongoing thing. With Obama being one who can recall the struggle of being black and growing up in America, much appea l to emotion simply comes from hisRead MoreRhetorical Analysis Of Barack Obama s Speech1132 Words   |  5 PagesWashington, D.C. in 1963. However, on March 18, 2008, at the National Constitution Center in Philadelphia, Pennsylvania, soon-to-be President Barack Obama, a black man with an African father, took the stage and delivered a speech that would paint the racial landscape of his historic presidency. In his speech, Obama welds three distinctive rhetorical tactics to support his overarching argument that unity is compulsory in this country to produce racial equality. First, he opens with a personal andRead MoreRhetorical Analysis Of Barack Obamas First Inaugural Speech1547 Words   |  7 PagesNovember 2015 The Power of Rhetorical Devices in Barack Obamas First Inaugural Speech Introduction: Attention Getter/Hook (No Questions, 1 Sentence): â€Å"We the people have remained faithful to the ideas of our forbearers, and true to our founding documents.† Bridge/Introducing the Idea (2-3 Sentences minimum): Barack Obama is consoling and complementing us on our past and encouraging us to stick together for our future. This is very important because we know that Barack Obama is here for us and he willRead MoreRhetorical Analysis Of Michelle Obama s 2016 Democratic National Convention Speech1551 Words   |  7 PagesConvention Speech was beautifully presented; as she spoke about the issues that faces Mrs. Clinton as well as herself, education, health and welfare of this nation as a whole and why Hillary Clinton should be the next president of the United States of America. As I listen to this speech I realized that Michelle Obama uses rhetorical devices and appeals throughout this entire speech, and frankly since her purpose is to persuade the people of the this country to vote for Hillary I think Michelle Obama tookRead MorePresident Obama Health Care Speech866 Words   |  4 PagesAnalyzing the Rhetorical situation in president Obam a Health care Speech to The congress A rhetorical situation is compressed of three components. These components are; the problem: which is basically the social issue under discussion, audience whom the message is addressed to and the constraint which is the limitations to achieving the social issue being advocated for (Worth, 2009). Primarily, the interplay of the following components leads to development a formidable rhetorical situation. InRead MoreRhetorical Analysis Of Michelle Obamas Speech900 Words   |  4 Pages A Rhetorical Analysis of Michelle Obama’s 2016 DNC Speech At the 2016 Democratic National Convention in Philadelphia, Michelle Obama the first lady at the time, was endorsing the democratic candidate, Hillary Clinton. Using her personal connection with the president and Hillary Clinton, Michelle Obama creates a more personal speech. With her credibility as first lady, use of her family and her platform she lead as first lady, she persuades the audience to spread Hillary Clinton’s campaign message

Changeling free essay sample

My mother—the biological mother, the glamorous and manipulative one—called last night. I had no choice but to answer to her inquiries, and commiserate with her mundane misfortunes. â€Å"He insists on carpet. That’s fertile breeding grounds for dust mites. He can vacuum it, because I didn’t want the carpet in the first place. Do you need curtains? Curtains are expensive here†¦Ã¢â‚¬  My father—the biological father, the stoic and vengeful one—never calls. Since his discovery of my scandalous love affair, his displeasure at my published work, we have not spoken. Our curt emails, once in a blue moon, are all business. We talk RESPs, we talk money. He doesn’t want me back, and I’m good with that. The first time I left him, I was five. He had divorced his wife, the biological mother, and was living with the new wife, the surrogate mother. A five-year-old is taxing. We will write a custom essay sample on Changeling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I guzzled energy like air conditioning. Perhaps I was too much for them. The discussion was brief, and very lacklustre, not the least dramatic. â€Å"Go to your mother’s apartment,† he said. I said nothing. He opened the door. I stepped out. He locked the door. It was dark. The apartment corridor had no functioning light. Underneath my father’s door was a bright white line. I stared at it. Then I put my hands in my pockets and ran down the stairs. My biological mother was surprised. Her plucked eyebrows disappeared into her bangs, and her pink lipstick made an O-shape. She offered me a bowl of raisins. I loved raisins. She put on Looney Tunes. I loved Looney Tunes. We were happy that night. The happiness quickly degenerated, at least on her part. â€Å"Go back to your father,† she shrieked, two weeks later. I cried a lot, but I had no fight. I let her open the door, I willingly walked out, and I let her lock the door behind me. Since I wasn’t about to be evicted again, I begged my babysitter for shelter. Mrs. W. didn’t know what to make of this. The hairy mole in her left eyebrow jerked up and down. Was this a game between my mother and me? What sort of mother would play such a game with her daughter? She could not understand, and neither could I. Just then a knock came on the door. â€Å"I’m not here,† I mouthed to Mrs. W. Expertly, rapidly, and spurred by panic, I slid under the bed. Please, please, please, don’t let her find me. My mother drags me out from under the bed. She’s not pleased. I’m terrified. Locking my wrist in an iron grip, she leads me to my father’s apartment building. As I crawl up the stairs, a miserable little maggot, she does not follow. I do not look back. I am back in the dark corridor again, back in front of the bright white line. The light sears my retinas, but I am transfixed. I do not knock, I do not cry. My mother’s heels click, click, and fade. Why didn’t I push back? Why did I let them close doors in my face? Why didn’t I stand up for myself? Say something, d*** it. You’re five. They’re your parents. Lonely nocturnal trips and bright white lines, those shouldn’t happen. Stand up for yourself. Fight. I wasn’t a fighter, but I am now. When no one is looking out for you, look out for yourself. Happiness doesn’t fall out of the sky. You have to work for it. Squeeze out every drop of sweetness, because a lemon doesn’t juice itself. The second time I left home, I was sixteen. Perhaps I was too much for them; perhaps they were too much for me. But this time, it was my choice, and on my terms. No bright white lines, no closing doors, and no fading heels. Just snow, wind, and a breath of lemon-scented air.

Maximizing Crescent Pure Returns

Introduction Portland Drake Beverages (PDB) is a manufacturing company that produces natural organic juices and sparkling water. The company intends to launch a new non-alcoholic, organic, energizing and a hydrating drink called Crescent Pure (Crescent) into three U.S states.Advertising We will write a custom case study sample on Maximizing Crescent Pure Returns specifically for you for only $16.05 $11/page Learn More The management team found that the beverage could be introduced to the market through several positioning strategies. This study aims at identifying which of the proposed positioning strategies would be most viable in maximizing Crescent’s returns. Positioning Alternatives The suggested strategies were the introduction of Crescent as an energy drink, soft drink, and as a healthy organic drink across California, Oregon, and Washington. The non-alcoholic beverage market in the U.S was approximately $131 billion in 2013 and is estimated to increase to $164 billion by 2018; thus indicating an increase in demand for non-alcoholic drinks. An increase in demand suggests that there is a room for the introduction of additional products across the country. Moreover, the economic recovery from the economic recession shall increase the customers spending power and would further expand the beverage market. As an energy drink, Crescent out-classes the two leading energy beverages, Fright and Razor, in several aspects which place it in a strong marketing position. The main customer base for energy drinks is men aged between 18 and 34 years, which is the age group that Crescent found to be the most popular. Moreover, Crescent’s customer base in Oregon would remain loyal to the brand since it is the product’s birthplace. The herbal stimulants used in Crescent deliver 80 milligrams of caffeine, which is about half of the amount contained in Fright and Razor. Crescent’s low caffeine level, combined with its lower sugar content, makes it more attractive to the customers as a healthier alternative. Considering the current retail market price range of energy drinks, which is anything between $2 and 5$ (based on the can size). The current price for an 8-ounce can of Crescent is $2.76, which is $2.99 less. The lower prices could make it the most affordable, healthy energy drink available in the market. There are several challenges that could hinder the success of Crescent as an energy drink.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One shortcoming of positioning Crescent as an energy drink is the negative media they get. Within a span of 6 months, 11% of the main consumers of energy drinks reduced their consumption due to health risks. Negative media on energy drinks could, over time, reduce customer confidence. The projected market figure of $13.5 billion in 2018 could go down. Anoth er shortcoming is the stiff competition the product would face in the market. The four major companies (Fright, Razor, Torque and, Stellar) hold 85% of the current market share while thirty independent companies share the remaining 15%. As a sports drink, Crescent could have access to a market of approximately $9.58 billion by 2017. In addition to the expanding market, there are several advantages that can be associated with placing it as a sports drink. Considering that nearly half of the people who consume sports drinks consume them outside their exercise hours, the size of the market seems to be larger than that of energy drinkers. People between the ages of 12 and 24 years are the main consumers of sports drink. This age group responds positively to Crescent as an energy drink and has given it a high rating. Most sports drinks in the market were found to be mostly composed of water, salt and sugar. Crescent’s ability to hydrate, increase mental focus, reduce fatigue, an d create energy boost that would attract athletes. Its fatigue reduction and energy boosting properties would also encourage consumers to drink the beverage after working hours, or any time of the day, as regular consumers. Its organic nature would also attract customers who are health conscious. There has been an increasing demand for sports drinks that are low in sugar, and are healthier, since their introduction in 2009. Positioning Crescent as a sports drink exposes it to several disadvantages due to various market forces. The main shortcoming of positioning crescent as a sports drink would be its pricing. The current market price stands between 2 and 3 dollars per 12 to18 ounces sized cans, while Crescent goes for $2.75 per 8 ounces can. Although the sports drink market experiences lower competition than the energy drink market, there is a lower market share per company, since the two main competitors, Gleam and Drip share 73% and 21% if the total market. The natural organic nature of Crescent allows it to enter the healthy non-alcoholic market. The guarana seed used in making Crescent makes the beverage deliver the same energizing effect as a cup of coffee. Its caffeine content allows it to compete with beverages such as coffee’s substitute and even attract the younger demographic as a breakfast beverage. The sugar content in Crescent comes from processed raw sugar cane; thus, making it entirely natural. These aspects of the drink allow it to compete with similar beverages in the market as a healthy non-alcoholic drink. In addition, the beverage does not have the crash effect that other similar high fructose drinks cause. The nutritional information indicated on each can of Crescent accompanied by the label that states that the ingredients are organic, increases confidence of healthy customers. Moreover, ginseng, which is one of the herbs used in making the beverage, increases mental focus and reduces fatigue. On the downside, Crescent was fou nd to be less sweet than most of the beverages available in the market. Its low sugar content would place it at a disadvantage with the younger demographic in the market, since they prefer sweet beverages. Marketing Mix The product’s name is Crescent, and it’s a low-sugar, organic, clear colored liquid packed in a tall silver 8-ounce can. The management team set price at $2.75 per 8-ounce can for retailers and $29.76 per case when sold to distributors. The launch of the product is limited to California, Oregon, and Washington. In addition, the marketing strategy has been set at $750,000. These decisions have placed a constraint as to which positioning strategy can be chosen. The organic nature of the product means that the positioning strategy chosen must target natural foods markets. The pricing of the product does not allow room for any adjustment. The inflexibility of the set price and packaging may end up being either higher or lower than the market price. The lau nch is limited to three states and could create a bias towards the position taken. The bias may come out as a result of customer preferences rather than marketing advantage.Advertising We will write a custom case study sample on Maximizing Crescent Pure Returns specifically for you for only $16.05 $11/page Learn More Break-even Analysis For PDB to break-even the returns it makes from selling, crescent must be able to cover the costs incurred in both production and advertising. The production cost for each can of crescent stands at $1.02 and the selling price per can is $1.24. Each case holds 24 cans, and the cost per case of crescent is $24.48 and the price at $29.76. The expected profit per case sold is $5.28. Since the cost of production is covered, the profits will have to cater for the 750,000 advertisement cost. It would take 142,046 cases of Crescent to cover that cost and an additional 6,440 cases per month to cover each distribution’s cos t. Recommendations From the findings, it would be the most profitable for PDB to market Crescent as a sports drink. The market for wholly organic sports beverages is a relatively new segment that started in 2009 and has yet to develop to its fullest. Between 2010 and 2012, the market for healthy, low-sugar sports drinks increased by 33%. The expected increase in low-sugar sports drinks is apprehended to increase from $1.4 billion in 2012 to $2.97 billion 2017. This market offers potential growth, and the government’s decision to regulate the high sugar and cholesterol drinks, will further expand this portion of the market. This case study on Maximizing Crescent Pure Returns was written and submitted by user Angelica Pennington to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

sport Essays - Health, Personal Life, Food And Drink, Nutrition

I cannot say I identify with my family on any health issue. We aren?t terribly susceptible to any one disease, and health habits vary with each person. Age, however, does affect my attitude to health. Young adults are still subject to peer pressure, are free to make their own choices, and are healthy enough to disregard healthy habits. The topic of healthy eating arises because it is a major part of health that young adults do not have the right to ignore. If young people don?t regularly examine themselves for signs of cancer, it?s because cancer is statistically rare for their age group. If they don?t frequently check their cholesterol levels, it?s because they know from previous checkups that high cholesterol levels are unlikely in their young age. But if they don?t manage their diets well, there is no good reason. Eating healthy foods, eating a proper amount of food, and avoiding smoking and excessive alcohol are just as important now as ever, but we do not acknowledge this in our lifestyles. Young adults need to know that their diets now will affect their health later, and they need to provide themselves with healthy eating. As a young adult I see several reasons why healthy eating is not an apparently important topic. Personal responsibility is a new concept at this point in life; if we are used to snacking on junk food and eating healthy meals when they are served, we are not automatically trained to make healthy meals ourselves. With lives full of school and work, it is easy to prioritize economic needs over health. To make matters worse, we feel healthy and energetic, so health and healthy eating never beg for our attention. Compared to the elderly, who take the time to eat vitamins, buy healthy food, and meet regularly with a doctor, the young can seem quite reckless and irresponsible. Another reason for a lack of emphasis on proper eating is peer pressure, whether this promotes donuts, energy drinks, or alcohol. Although I don?t experience this problem personally, I see how dangerous it can be when we have more school friends than work acquaintances. Alcohol can be very tempting when we reach the legal age, because it is to some a symbol of independence. Peer pressure can bring the young adult culture together in a negative way. If we take cues from our fellow students, they imply that fast food and other unhealthy products are acceptable. To worsen the problem is the media, although it may not directly target young adults more than any other age group. Movies reinforce stereotypical images of young adults focused on anything but healthy eating, and advertisements promote junk food, fast food, and caffeine. Mostly, this negligence affects me, too. Eating can be equated with the search for any form of pre-packaged and processed food, and I have not considered any nutritional value, or considered taking vitamin supplements. I realize healthy diets need to be addressed, and will attempt this in the near future, although feeling somewhat victimized by unhealthy eating may hinder my efforts. Part of the problem is that procrastination is so easy. From this disregard for health comes statistical evidence, showing that we do not consider our health or diet enough. Writer Lorraine Heller reveals from one poll, ?75 percent of respondents aged over 55 considered themselves to be healthy eaters, compared to 47 percent of those aged 18 to 34.? That means that out of every four people, one of them will become a healthy eater around his forties. You don?t have to be forty to realize healthy eating will improve your lifespan, yet younger adults put the issue aside for as long as possible. An article entitled ?Smoking, obesity, poor eating highest among young adults? reveals from another survey taken in 2000, ?More than one-third of white men and women ages 18 to 24 smoked, the highest rate among all the groups covered.? A general explanation assumes everyone who wants to smoke starts when they turn eighteen, and then some quit later, but should this be taken for granted? Even when a person at the age of ten decides he will become a smoker, he is not destined to start smoking as soon as

Education in the 1800s essays

Education in the 1800s essays Education had an emphasis on many different aspects during the time prior to the Civil War. There was a certain irony that set the mode of this time making things that were said irrelevant to the actions that were taken. The paradoxes of education in Pre civil war America, are evidenced in subject matter, gender, class and race, as well as purpose. American education developed from European intellectual traditions and institutions transplanted to the new world and modified by contact among different colonial groups and between new settlers and indigenous peoples. The English majority had the most influence on education. In New England, also including the 13 colonies, the English language, laws, and customs had become the complete basis in colonial educational practice. (Cremin313). Education for Americans had been a problem ever since its beginning. Many people agreed with James Madison that All people who mean to be their own governors must arm themselves with the power which knowledge gives. Many people felt that school was good and necessary, but were concerned about the cost. (Wright, Fowler 187). English Protestantism became the leading aspect for colonial education aspirations. Piety combined with devotion to vocation became the aim of education for the individual, and social perfectionism combined with an aggressive evangelism became the aim of education for the community. (Cremin 313-314). The necessity of being able to read the bible was one of the great motivations for schooling among protestant people. The key to salvation, Protestants believed, was to be found in the individuals reading of the scriptures, and in order to do this, everyone had to have enough knowledge to read the bible. (Wright 133-134) Family, above all, was the most important institution in both socialization and education. Families of the new world had a great organization in relationships in education and scriptural readings. Fathers ...

Drucker - New Organizations Article Example | Topics and Well Written Essays - 500 words

Drucker - New Organizations - Article Example ill be a chief guiding force for the functioning and growth of the organization and information built up does not mean that organization needs a large data-processing capability. The new ways of information system generated through the application of computers will reduce the man power requirement. The raw data available through various means will be used to generate the information but the process itself will require knowledge. Knowledge is always a specialized discipline and that is why organization will need more and more specialists to convert available information into knowledge. Thus, knowledge-based organizations will, overtime, replace all command-and-control kind of business establishments. To convey his points about information based organization, Drucker has put forward the example of British Civil Administration, which was run in India during the period of eighteenth century through World War II without any need of middle management cadre. The whole of the India was governed by merely 1000 officers heading a district administration. It was totally a flat organization structure. The officer used to report directly to the provincial political secretary. Their being total nine provinces each political secretary had at least 100 administrative officers under him to manage the show. The officer used to send a detailed report to the secretary for all the assigned tasks, the achievements and discrepancies and the detailing about the opportunities and emerging threats in the ensuing period. Political secretary would also response with full comments for necessary guidance. Peter points out about the effectiveness of such system as an organization. What is noteworthy is that information based organizations look for simple and clear objectives. At times, there are a few common objectives for all that leads to actions and those objectives are carried out by specialists. Thus, information-based business is structured around goals and clearly defines expectations

The issue of nursing shortage Coursework Example | Topics and Well Written Essays - 250 words

The issue of nursing shortage - Coursework Example Many of these aging nurses are moving to primary care setting. As a result, the healthcare institutions are in dire need for more nurses, especially those who give specialized care to the patients. The number of complaints from nurses that they are working for long hours is an indication of the escalating problem of nursing shortage (Balogh-Robinson, L., 2012). In order to supplement for positions for those who have left the service, the existing nurses are working for long hours. Some healthcare sectors have set up incentives to motivate the nurses to work for extra hours. This is an indication that the demand for their services is increasing in order to cover for the shortage. In order to address this shortage, the government should embark on a process of employing new nurses. There are very many nurses that are remains unemployed in the society. Therefore, for the government to close this gap and avoid putting too much pressure on the current nurses, it should employ new nurses and expand the training institutions for nurses in order to ensure that the nurses being released to the market meet the set requirements (Chapman & Utica College,

Offshore Outsourcing in Service Sector Essay Example | Topics and Well Written Essays - 2000 words

Offshore Outsourcing in Service Sector - Essay Example This essay stresses that  firms face complex decisions as they outsource reorganize the value chains as offshore outsource some activities. The firms consider the cost reduction, standardisation of product quality, human capital and risks involved in reorganizing their value chains. The reorganization of value chains have tended to retain the knowledge oriented skills in the industrialised nations while the lower value added functions are transferred to developing or less advanced countries. Certain industries demonstrate ‘path dependent’ tendencies towards concentration of the processes and people in certain localities of the advanced countries such as the Silicon Valley in California.As the paper highlights  the geographical concentration is driven by the access to talented software engineers and programmers. The proximity to large pool of sophisticated users also driven the locality concentration of such firms. The firms have realised the economic gains of geograp hically separating the programming functions to lower cost countries overseas while the introduction of networked computer terminals have added more impetus for relocation of the routine functions.  Offshoring software development in Ukraine is driven by the culture of research and availability of highly talented personnel due to reliance of IT technologies. The increased competitiveness has forced firms to reengineer in order to seek new knowledge and arbitrage costs.

Role of Genetics in Myopia

Role of Genetics in Myopia Myopia, also known as short-sightedness, is a refractive error defined as an optical condition where parallel light rays entering the eye are focussed before the retina, resulting in a blurred image. Optical correction of this refractive error can be done with spectacles, contact lenses and surgical procedures such as photorefractive keratectomy. People with myopia are usually classified into two groups, low to moderate myopia (0.00D to -6.00D) or high/pathological myopia (greater than -6.00D). High myopia is also known as pathological myopia because it is often associated with sight threatening ocular conditions such as retinal detachment, macular degeneration, and glaucoma (Fredrick, 2002). Also systemic findings of many genetic syndromes such as Marfan and Stickler syndromes have myopia as consistent feature (Terri et al., 2004). Throughout the world myopia is a common cause for visual disability particularly in underdeveloped countries where the health care is poor or even non-existent. Myopia currently affects over 1.5 billion worldwide and this  is expected to increase to approximately 2.5 billion by the year 2020 (Dirani et al., 2006a). Prevalence varies between countries and ethnicities, reaching as high as 9 out of 10 people affected in some Asian populations such as Singapore and China (Chow et al., 1990; Wong et al., 2000). Epidemiological studies show that the prevalence of myopia is increasing and this is becoming a significant public health problem (Fredrick, 2002; Paluru et al., 2003; Saw et al., 1996). As well as needing resources for optical correction of myopia, the associated increased risk of vision loss has further economic and social implications for the population. Therefore extensive research is being carried out to understand the mechanisms and factors underlying myopia development in aim to reduce the incidence of myopia. An emmetropic eye is one that has zero or negligible refractive error. Most babies are born hypermetropic (long-sighted) and emmetropisation is the process by which the eye goes through changes to reach emmetropia, this occurs within the first 5-8 years of life (Fredrick, 2002). The simple reason for the increasing prevalence of myopia may be due to changes in environment, especially modernisation of the underdeveloped world which is partly due to improved education infrastructure and the technological/internet revolution. This means people are now using their eyes for near tasks such as computing much more than before. Therefore this near visual experience may have some influence in the emmetropisation process, resulting in the eyes becoming myopic instead of emmetropic. However there are many studies, such as twin and family history studies that have also found a strong positive correlation between genetics and myopia (Hammond et al., 2001). Other studies have mapped particular gen es that influence the onset of myopia or predispose an individual to becoming myopic. It seems there is some interaction between environment and genetics and how they influence the onset and progression of myopia but the relative contribution of each is not fully understood (Saw et al., 1996). Identifying potential myopia disease genes will help us understand the pathophysiological mechanisms behind myopia development. The potential for this in the future would be the ability to identify individuals at risk from myopia and help develop preventative therapies (Tang et al., 2008). This dissertation will aim to explore the role of genetics in myopia and review the current genes that have been identified to be associated with myopia. There are multiple ways to help identify genes associated with myopia, and researchers often employ a combination of techniques to further validate their findings. Genes are identified using genetic markers and genetic mapping techniques, these are explained further below. Genetic markers A genetic marker is a gene or DNA sequence with a known location on a chromosome. It is usually described as a variation, which may be due to mutation or alteration in the genomic loci. This variation is what helps researchers identify genes associated with a particular trait like myopia. Genetic markers can be short DNA sequences, such as single nucleotide polymorphism (SNP), or long sequences such as microsatellites. SNPs are polymorphic markers that are variations in the DNA sequence occurring when a single nucleotide in the genome differs between two members of the same species (Warthmann et al., 2007). For example people with myopia will have a common SNP compared to those without. Microsatellites are short sections of DNA made up of repeating units containing 10-60 base pairs. Although microsatellites may have different or unknown repeating units, the repeating unit within the microsatellite is relatively constant (Dorland, 2007). The number of repeating units varies between individuals in a species i.e. they vary in length and these differences in DNA can be detected via capillary gel electrophoresis (Tang et al., 2008). Microsatellites have a high level of polymorphism that makes them another useful tool to help identify genetic markers. Genetic maps are made up of many microsatellites with known positions; this allows genes to be located relative to the microsatellites. Genetic mapping The aim of genetic mapping is to assign DNA fragments to chromosomes, which eventually accumulates to a complete genetic map for a condition. There are two methods for genetic mapping; linkage analysis and association study (Tang et al., 2008). Each method has its own advantages that help overcome different situations. Linkage analysis Linkage analysis is based on the link between loci (locations of genes). If two loci are inherited together on the same chromosome then they are said to be linked. Meiosis results in genes being recombined from parent chromosomes into a new combination in the offspring and this crossing over of DNA can cause alleles previously on the same chromosome to be separated. Therefore if two loci are closer together, the possibility of them being inherited together is greater i.e. there is a reduced chance of alleles being separated and therefore the offspring is more likely to inherit parental traits. Linkage studies aim to uncover genetic markers that are linked to disease genes with the potential to identify other genes as possible disease gene candidates (Terri et al., 2004). Association studies (FIND BOOK REF) An association study is another route to help identify susceptibility genes when studying a multifactorial disease like myopia. Association studies are different from linkage studies in that a common allele is associated with the disease where as linkage study allows different alleles to be associated with the disease in different families (Cordell et al., 2005). There are two separate approaches that an association study can take, it can either be population-based or family based. The main aim is to compare DNA samples from affected individuals against non-affected individuals similar to case-control studies. If the findings show a common allele in the affected individuals that is not found in the controls then it can be assumed that this allele is positively associated with a specific disease (Zhang et al., 2010). Population-based association studies take a sample of people from the population and compares genetic markers between affected individuals (cases) and unaffected individuals (controls). The two groups must be unrelated (no blood relation) although the human population does share common ancestry and so it can be argued that the wider population is just an extended family (Tang et al., 2008; Cordell et al., 2005). Small genetic differences can be detected for complex traits using population-based studies and this can produce powerful results but there may be a confounding effect due to population stratification. Therefore a careful selection of cases and controls is required for a good quality association study. Family-based association studies involve nuclear families consisting of affected offspring and their parents. It is presumed that the non-transmitted alleles from the parents act as internal controls and the transmitted alleles act as the cases. This means family-based studies eliminate any mismatching between cases and controls, therefore avoiding any chance association due to population stratification (Tang et al., 2008). GENETIC INFLUENCE ON MYOPIA Many studies have been conducted to help identify the exact role of genetics in myopia onset and progression. As myopia seems to be multifactorial, twin and family studies are performed to help differentiate between the genetic influence and other factors such as an environmental influence. Twin studies There are two types of twin pairs; monozygotic and dizygotic. Identical twins are known as monozygotic i.e. they originated from the same fertilised ovum, where as dyzgotic twins originate from two separately fertilised eggs therefore their DNA is not identical. In 2001 a classic twin study was performed by Hammond et al. using 226 monozygotic and 280 dizygotic twin pairs from the UK, all female and aged between 49 and 19 years old. The study looked at heritability values of refractive error and found a much higher correlation in monozygotic twins compared to dizygotic twins; this can be seen in fig 1. This suggests there is a strong genetic influence when inheriting refractive error since monozygotic twins have identical DNA and dyzogitc twins only share up to half their DNA. However heritability is population specific, and if this study was repeated for another population sample with a different gene pool or environment then similar results may not be seen (Hammond et al., 2001). A more recent study carried out by Dirani et al. in 2006 was composed of 345 monozygotic and 267 dizygotic twin pairs aged between 18 and 88 years old. Twins were recruited from Australia both male and female. Again the study found similar results to above; a significantly higher correlation was found in the monozygotic than the dzygotic twin pairs. The study found that the high heritability can explained by additive and dominant genetic effects which suggests there are multiple genes involved in the aetiology of myopia (Dirani et al., 2006b). Many other twin studies have also reported on the importance of genetic factors in myopia (Teikari et al., 1980; Hu, D., 1981; Miller, E. M., 1995; Dirani et al., 2008). This leads one to conclude that genetics plays an important role in myopia development. However twin studies do rely on a common assumption that all twins share a similar environment (Dirani et al., 2006a). This way the studies performed can assume all results are are relative with no significant environmental discrepency i.e. there is no confounding effect as long as the assumption holds true. Although twin studies show good evidence of genetics influencing myopia, some argue they do not apply to the singleton population as twin studies rely on contestable assumptions (Hammond et al., 2001; Morgan et al., 2005). An alternative approach to studying the genetic influence is to conduct a familial study. Familial studies Familial studies concentrate on the heritability value of a condition being passed on from parents to their offspring. If there is a family history of particular condition then there is a greater probability that the children will inherit the same condition. For myopia, there is a higher risk of the children developing the condition if one or both parents have myopia compared to children without myopic parents (Zadnik et al., 1994). A study surveying 2888 children in China and Hong Kong found the prevalence of myopia to be 7.3% if neither parent was myopic, 26.2% if one parent was myopic and 45% if both parents were myopic, reinforcing the view of a strong genetic influence in myopia (Yap et al., 1993). Although this seems like a genetic predisposition to myopia, there is a possible confounding effect since family members not only share common genes but also share a similar environment (Morgan et al., 2005; Sperduto et al., 1996). Therefore when comparing families careful selection should be made to ensure a large difference in environmental circumstances does not exist between the families. If there is a difference in the environment then this should be factored into the results. Familial studies suggest that a gene-environment interaction exists but this conclusion must be used with an open-mind since parental myopia history can denote a genetic marker, a common lifestyle, or both (Saw at al., 2001; Young et al., 2007). Mendelian inheritance The classic Mendelian inheritance model has laws that state the inheritance of traits is linked to single genes on chromosomes in the nucleus. There are four modes of Mendelian inheritance; autosomal dominant, autosomal recessive, X-linked dominant and X-linked recessive (Book ReF). There are genetic differences between forms of high myopia and low myopia (Olmedo et al., 1992; Pintado et al., 1992). Some studies have found a Mendelian inheritance pattern for myopia, particularly for dominantly inherited simple high myopia (Guggenheim et al., 2000). Young et al. found an autosomal dominant pattern of inheritance identifying two loci for high myopia (Young et al., 1998a; Young et al., 1998b). A recent family-based study consisting of 162 Chinese nuclear families found an association and linkage between the myocilin gene (MYOC) polymorphisms and high myopia (Tang et al., 2007). Many other genetic linkage studies dealing with familial high myopia have also identified myopia loci with an autosomal dominant mode of inheritance (Naiglin et al., 2002; Paluru et al., 2003; Paluru et al., 2005; Zhang et al., 2005; Nallasamy et al., 2007). However, similar studies have also found that myopia is likely to be influenced by multiple genes (Hammond et al., 2004; Wojciechowski et al., 2006) and other factors like environment (Morgan et al., 2005). This concept of a multifactorial disorder suggests that myopia does not conform to a single-gene Mendelian inheritance model (Ashton, 1985; Klein et al., 2005; Young et al., 2007). Therefore Mendelian inheritance patterns may only apply to simple high myopia i.e. low myopia and some forms of high myopia are comlex traits that do not conform to a Mendelian inheritance model. Complex trait myopia Myopia can be expressed as part of a syndrome, rarely as a monogenic form (typically high myopia) or most commonly as a complex disorder (Tang et al., 2008). A complex trait results from the interaction of multiple factors, each of which has a relatively small effect. Family studies show that myopia is more prevalent with a positive family history but it is not a single-gene defect and there may be an environmental influence. This multi-factorial inheritance suggests that the disorder is only expressed if a critical number of genes are inherited independently, and accompanied with an environmental influence i.e. near-work (Saw et al., 1996; Young et al., 2007). Many low myopia loci have also been mapped using linkage analysis (Hammond et al., 2004; Wojciechowski et al., 2006; Klein et al., 2007). However, the genes influencing myopia onset and progression are still not fully understood and research has continued to help identify potential candidate genes that may have a critical role in myopia development. Susceptibility genes Many genes are involved in eye development processes such as emmetropisation, and some of these have been suggested as candidate genes that make an individual more susceptible to develop myopia. PAX6 The PAX6 gene is part of the Pax family that are transcriptional regulators and have an important role in the developing eye. Mutations in the PAX6 gene have been implicated for the development of serious ocular conditions such as aniridia and congenital cataracts (Glaser et al., 1994; Hever et al., 2006). Varying the dosage of PAX6 gene in transgenic mice has been proved to influence eye size (Schedl et al., 1996). Therefore it is thought that polymorphisms in the PAX6 gene may be associated with developing a refractive error in humans. Hammond et al. (2004) carried out a genomewide scan of 221 dyzygotic twins and found 5 SNPs with strong linkage to the PAX6 gene but no associtaion, suggesting that PAX6 may influence myopia development. Another study perfomed by Simpson et al. (2007) used 25 tag SNPs, which covered the PAX6 gene, and found no association between PAX6 and refractive error. However, more recent studies have suggested there is an association between the PAX6 gene and high myopia (Tsai et al., 2008; Han et al., 2009). It seems an association may exist but due to the lack of evidence further investigation is required to fully understand the potential influence of the PAX6 gene in myopia development. TGIF The transforming growth ÃŽ ²-induced factor (TGIF) gene functions as a transcriptional repressor. Mutations in TGIF have been identfied in patients with holoprosencephaly; a common congenital forebrain development defect (Satoh et al., 2008). Young et al. (1998) identified MYP2 locus on chromosome 18p11.31 to be associated with autosomal dominant high myopia. The TGIF gene has been mapped to be located within the MYP2 interval and therefore is considered as a candidate gene for MYP2-associated high myopia. However, studies investigating the relationship between TGIF and high myopia have not found any association (Scavello et al., 2004; Hasumi et al., 2006; Wang et al., 2009) Although experimental science has found a strong expression of TGIF in mice during early stages of retinal development (Satoh et al., 2008), the exact role of TGIF in neural development is not fully understood. Further research is required to determine the underlying mechanisms and influence of TGIF in developmental processes. HGF The hepatocyte growth factor (HGF) has been found to be strongly linked to determining the eye size in mice i.e. causing myopia (Zhou et al., 1999). HGF has also been closely associated with biological mechanisms influencing axial myopia such as critical scleral remolding proteinases (Hamasuna et al., 1999; Gong et al., 2003). This makes HGF a potential candidate gene for myopia. A recent family-based study found a positive association between a HGF gene polymorphism and high myopia in the Han Chinese population (Han et al.,2006). However, another study by Wang et al. (2009) found little association between HGF and myopia. It seems many candidate genes have been suggested to be associated with myopia, particularly with high myopia loci, but none of them have been proven to be clearly involved (Scavello et al., 2004; Young, T. L., 2004; Wang et al., 2009). Environmental Influence Normally in humans the eyes develop from neonatal hypermetropia to emmetropia in the early years of life (Fredrick, 2002). However, this same process in animal models can be disrupted by environmental factors. Experimental animal studies have shown that if an image is not allowed to be focussed on the retina, either by suturing eyelids or placing diffusers over the eye, then myopia will develop (Wallman et al., 1978; Raviola et al., 1985; Siegwart et al., 1998). In human infants naturally occuring diseases, such as congenital cataracts and periocular haemangiomas, cause similar vision deprivation. In eyes that are left untreated, axial elongation and myopia develops (Hoyt et al., 1981; Fredrick, 2002), however not all these patients develop myopia (Young et al., 2007). Therefore the emmetropisation process may be sensitive to envronmental factors but it is not solely influenced by them. Myopia prevalence is increasing and becoming a more significant public health problem (Saw et al., 1996; Fredrick, 2002; Paluru et al., 2003). The use-abuse theory suggests that near work causes myopia, therefore people that are highly educated are more like to be myopic than others (Saw et al., 1996). However educational attainment is related to intellect which is strongly influenced by genes, therefore the use-abuse theory should not be solely considered as an environmental factor (Dirani et al., 2008b). Differences in myopia prevalence between the old and new generations also suggest that myopia is more likely to be influenced by environmental changes, such as increased near work like surfing the internet, rather than genetic changes. However, even in these modern times with a high incidence of myopia, there are individuals that do not develop myopia. This supports the theory of influential interaction between genetics and environment factors i.e. some individuals are genetically predisposed that makes them more susceptible to develop myopia due to environmental risk factors, such as near work (Lyhne et al., 2001). Gene-environment interaction In this theory it is assumed that myopia results from both genetic and environmental factors. This means that in the parental generation, those that have myopia genes may not develop myopia due to lack of exposure to environmental risk factors and those that have no myopia genes but are exposed to the environmental risk may become myopic. Therefore this makes it very difficult to study the potential impact of this theory, particularly where there are large changes in the environment and prevalence of myopia between old and new generations (Morgan et al., 2005). Saw et al. (2001) found that although a gene-environment interaction may exist for myopia, the association between near work and myopia is different for children with no, one or two myopic parents. The study found that children can be classified as high or low-risk depending on if parental myopia exists e.g. those with two myopic parents and high environmental exposure have a significatntly higher chance of developing myopia compared to those on the opposite scale. However, it is not known whether family history is a factor due mainly to inheritance or to common lifestyle, nor is it known how inheritance might interact with nearwork (Goss, 2000). In 2001 Lyhne et al. performed a study to investigate the genetic and environmental impact on myopia. The study found a strong heritability value for myopia but no significant environmental impact. Other studies have also explored the complex gene-environment theory but have not found any conclusive results (Zadnik et al., 1994; Saw et al., 2001). Many studies looking at the potential interaction between genes and environment use a classic quantitative method to analyse their results. This method does not take into account the potential influence of gene-environment interactions. Therefore to get a true quantitative estimation of interaction the model needs to include a very large population sample with reliable information on early life environmental encounters, such as study habits (Lyhne et al., 2001). However, the environment may have a significant influence, especially when you compare the increasing prevalence of myopia with the modern world where there is better educational, increasing computer usage and mobile phones etc. The gene-environment interaction theory needs to be investigated further to help understand the relative influence of individual factors and how they work together. DISCUSSION It is generally accepted that myopia is a complex disease and its increasing prevalence is becoming a more significant public health problem; there is the social impact of visual disability and economic impact of treatment costs. This has instigated many research projects to help identify underlying mechanisms influencing myopia onset and progression. Current mapping techniques include linkage-analysis and association studies Credibility of  Mapping Techniques Each has its own advantages and researchers tend to use a combination of mapping techniques to help identify myopia loci and study potential disease genes. Many myopia loci have been identified and candidate genes have been suggested, but no specific genes have been identified to cause myopia. Results from family studies and twin studies have suggested there is a strong genetic influence in myopia development. However, the genes involved in complex or multi-factorial diseases are difficult to identify and their influence may be affected by unrelated genes and environment (Young, 2004). Therefore when selecting samples for studies care needs to be taken to ensure any discrepancies are kept to a minimum and taken into account when interpreting results. Other factors such as environment have also been implicated in the development of myopia, especially when looking at results from animal studies. The main environmental risk factor is considered to be increasing near work but there are possibly other environmental aspects to also consider such as personality, social and cultural factors. Understanding each factor in association to myopia will help further understand the environmental influence and the extent of interaction between genes and environment. This gives rise to the gene-environment theory which is very difficult to study. This is because myopia is a complex disease where several different influential factors may need to be taken into consideration when performing a study. Again much more investigative research is required to understand and add substance to this theory. In 2003 the 13-year Human Genome Project was completed and identified approximately all the genes in the human DNA. Currently analysis of the data is continuing through many research projects. Further advancements in genetic research and technology will definitely benefit the human population and hopefully ongoing research will eventually give us a much better insight into the underlying mechanisms of myopia development. This will in turn help determine the relative influence between genetics and environment, and eventually help develop better therapies to manage myopia.

My Counseling Theory Paper Essay

Running head:Finding Meaning Finding Meaning in Life Sandy Patty Made Up University Abstract What is to be said about life and circumstances? There are many different theories and perspectives about it, but my concern is when someone feels they have to be subject to their circumstance. Further in this paper I will discuss my personal counseling theory and how I believe that not one person has to be ruled by a certain circumstance and that they are not by any means validated by one person because they have the opportunity to discover meaning in their life for themselves and discover an array of opportunities in life. Finding Meaning in Life Introduction My story is not something new or one that has never been told before, but it is unique to me and bears significant value due to the way that it shaped and formed me into the person I am today and the reason for me pursuing a career in counseling. I come from a mixed, biracial, and very religious family. The women in my family all seem to have gone through significant and grave hardships and/or traumatic experiences. My grandmother was sold as a sex slave when she was 3 years old because her Mother was dirt poor and needed money to sustain her drug/alcohol addiction. At an early age my grandmother was forced into prostitution as a way of life and a means to sustain herself. She then later met my grandfather who was a minister in a local religious church and they married. My mother was born into a very religious environment, strict dress codes, no jewelry, makeup, pants, they were forcefully instructed that they were the lesser of men, and they were to always obey their husband regardless of the issue or circumstance. During my Mother’s adolescent years she was a victim of child molest and the perpetrator was an important figure in the church. When my Mother attempted to tell my grandmother what had happened, she was severely physically punished and accused of lying. Since then, she never once told a soul as it continued to occur. She had become a pin-cushion for a â€Å"religious leader† within the church. Later on in life, my Mother met my father who was a young youth pastor in town and they married. My father was also a very religious man and held strongly to his beliefs. My parents struggled financially and experienced many hardships due to church and family. I believe my parents were somewhat forced in marriage at such an early age due to their religious setting and they were not prepared at all for what faced them ahead. My mother had children by age 19 and her life changed dramatically. My one and only older sibling was born and he became the closest thing to a mentor that I had. I too, grew up in a very religious and strict home environment. We were taught that there was only one way to live and it was according to the Bible and the rules taught in Church, anything else was unacceptable and reprimanded. My father was always a very hard worker and was hardly home due to working so many jobs in order to provide for the family. When he was home, I remember him and my mother arguing constantly due to issues with his family interfering with their marriage and finances. From an early age, I remember my mother crying and coming to me to talk about what was bothering her or issues with my father. I would just listen and offer advice as best as an 8 yr. old could and I remember thinking to myself, â€Å"Is this normal, am I supposed to be doing this?It felt strange and hard to not be biased in a situation involving my family, but I learned at a very young age things a child should not know or experience. I definitely had to grow up quick and learned to figure things out on my own. My older brother pretty much raised me and was the only person I could confide in or talk to. My family was not very affectionate, but rather very cold and distant and always brought everything back to a religious setting. I have always been told I was very mature for my age and I attribute this to my childhood or lack thereof and being forced to play an adult role due to circumstance. I do not write this story for pity, but rather because I believe it played a significant role in me pursuing counseling as a career path. It feels so natural for me when I’m talking to people because it was something I can always remember doing. From such an early age, I have always been engaged with older people and hearing about issues from failed relationships to traumatic/crisis situations. I strongly believe that this is one of the reasons I am not a very judgmental person because I feel I have experienced so much that I know what it is like to go through many different situations and not so pleasant circumstances. Core Theoretical Principles My counseling theory is that even though human beings have the need for approval or longing of someone else to bring substantial meaning in their life, they are not by any means validated by any one person or situation because you focus on the present and future and make the most of your circumstance. I experienced that in my childhood every time I saw my mother and father arguing and later I would hear from her what exactly happened between them. I remember thinking to myself that why would someone stay in an abusive situation or at least not stand up for themselves. I concluded that she needed to be validated by the relationship and for her to leave the relationship or stand up for herself would mean to defy her husband, church, and God. The Existential theory really brought insight into my life because it helped me understand what I always knew and from what I had experienced at an early age. In essence Existentialism states that we are not victims of circumstance because, to a large extent, we are what we choose to be (Corey, 2009, pg. 133). It is about recognizing certain tragedies experienced in life, but also embracing and understanding the positive opportunities that lie ahead, and to also comprehend the fact that we are human and what it means to be just that. It is a difficult concept to grasp at first because society teaches us that it is about building relationships and finding someone to validate who you are as a person, but existentialism is about understanding and facing the fact that we are essentially alone and facing that anxiety. It is in this theory that we tend to discover just who we are as a person and are able to discover more about ourselves and make sense of our existence. According to Carl Rogers, his experience taught him that if one is able to get to the core of an individual, one finds a trustworthy, positive center. He believed that people are trustworthy, resourceful, capable of self-understanding and self-direction, able to make constructive changes, and able to live effective and productive lives. In this theory, I believe that despite circumstance, a person is able to â€Å"bounce back† and still be able to live a healthy and high functioning life. I would incorporate what Car Rogers expressed as the three main attributes needed to foster change, Congruence, Unconditional Positive Regard, and Accurate Empathic Understanding. For me, it has always been very important for me to deal with someone on a personal level, never forgetting that we are all humans and not above anyone else. I honestly believe that when you treat someone with respect regardless of age, gender, race, etc. then trust and respect is created and that is the number one element in any counseling relationship. Gestalt is another form of holistic psychology theory and one that I would strongly employ because I am a firm believer in perception and the meaning-making process. Gestalt therapy suggests that the objective is to enable the client to become more fully and creatively alive and to become free from the blocks and unfinished business that may diminish satisfaction, fulfillment, and growth, and to experiment with new ways of being (Corey, 2009, pg. 204). It looks at the bigger picture as a whole not just one part of the whole because I believe in order to truly understand someone you need to perhaps dissect pieces, but only in order to understand the whole. Anticipated Settings I currently am employed at a Child & Family Advocacy Center that helps victims of domestic violence, sexual assault, child abuse, and elder abuse. I have always been interested in the helping profession and because of my childhood and the many different experiences and circumstances I encountered, I have always known I wanted to work in this specific area in order to attempt to make a change and help people who fall victims of such a terrible circumstance. As a future counselor I would like to remain relatively in the same field of helping victims of a crime, which include sexual assault, child molest, and domestic violence. I have seen and experienced all of this personally whether with family or friends and I have a passion and urge to help make a difference. I believe that life is definitely not fair, people are played the cards they are dealt, but also that a person is not validated by their past circumstances or anyone and it is up to them to find meaning in their life and discover who they are and want to become. Techniques I believe that it is necessary to provide adequate education and training to all the community because there are many people who unaware of the laws that can protect them from crimes and they are also unaware of the many various options they have to change their situation. I would employ an ongoing community education program offering free training to local offices, schools, day cares, etc. , just to spread the word of the different community resources available to help the people. In working closely with and advocacy center, I would incorporate a domestic violence group that is not biased and one that actually helpful to people and does not enable them. Unfortunately, services in this area are limited to the same service providers and people are left with limited options. Too many times, clients have approached me with disappointment in therapist they have encountered and they are turned off by the idea of counseling because of several negative experiences. I am very passionate about this type of work specifically because of my past and I would like to genuinely be able to help people in these types of situations and therefore, would in the future, like to offer counseling services specifically to victims of domestic violence, sexual assault, and/or child abuse. I would not be biased, and because of my past I understand what it is like to live in that type of situation and I also understand leaving is not always the easiest decision a person can make because there are many factors to consider. People in these types of situations are very unique in the fact that they have learned to survive on their own and know what they need to do or to say the right thing in order to survive. This is not a situation where one counseling theory covers all clients, so I would tailor each to the specific person because I understand their situation is unique and requires a technique to match. Also, I believe that it is vital to establish a healthy relationship with the client in order for them to trust you and open up to you. I would incorporate many of the Rogerian techniques regarding the genuine relationship with the client, trusting environment. Victims of any of these types of crime have been through some of the most horrendous situations and they have learned to adapt to the perpetrators needs and threats. If a counselor walks into a session with an â€Å"all knowing† authoritative attitude it will discourage the victim from speaking the truth and the counselor will have lost, which may have been the only opportunity, to help the victim possible change their circumstance. I would enter into the counselor/client relationship giving respect and trust on my part and genuinely attempting to get to know the client and their unique situation. I would also involve the client every step of the way because it is this same client that returns to their situation at home and not me so I would always need to have their best interest and safety in mind. The clients would not just be another file on my desk, but rather a person who’s life can be altered by perhaps just one meeting in counseling so what better change to reach out and try and help someone. It is with this that I would definitely incorporate many of the existential techniques in helping clients find meaning in their life by exploring their different life situations. Limitations A very common limitation that I experience already in the line of work I do now is the fact that even though I am passionate about this field, the actuality of it is that I cannot change a person, they have to decide for themselves when that change is appropriate. Many times I have seen counselors burnout in this field because they feel they are not making any significant change due to many victims returning to the same abusive relationship or circumstance. So in theory, all of these techniques and theories are wonderful, but in reality they are dependent on the client. Summary Life is simple, it’s just not easy. People have to play the cards they are dealt. Life is not fair by any means and we could use this as an excuse to wallow in pity or use it to motivate us to overcome and conquer our situation. We are not validated by any one circumstance or person, we can choose to discover for ourselves who we are and who we wish to become. My personal counseling theory is just that, very personal because it was unknowingly developed over time due mostly through what I have experienced in life.

School play – “Heroin Lies”

Drugs and the use of drugs is a common problem with young people in society. The two productions I will be comparing in this essay both run on the theme of drugs. Our play performed in class is called â€Å"Heroin Lies† and this will be compared to â€Å"Junk† a book and then tv programme also running on the theme of drugs. â€Å"Heroin Lies† the play was written by Wayne Denfhy in 1991, compared to â€Å"Junk† written by Melvin Burgess in 1996, and as research I read the original book as I felt it would help me to compare to â€Å"Heroin Lies†. In our performance of â€Å"Heroin Lies† I play the part of ‘David' who is the father of heroin addict Vicky. I had to take up the role as a strict father who wanted his family to be strong and was very dissapointed in his daughter Vicky when she admitted to taking the drugs, however he shares a mutual respect with his other child Jason, who also featured in out perfomance. I watched and read some shows and books to try and find different aspects of fatherhood to make my perfomance spot on, I also made diagrams of my character and would write different aspects of their life around the diagram to try and get to know the part I would be taking up and thei characteristics. To help me in my work I looked for information in many different places, such as the library where I would read books on heroin so that I would feel knowledgeble to the work we were studying. I also went onto the internet and watched tv programmes where I would be able to watch a performance by an actor playing a Dad that could enhance my performance as I would try and learn the way the actors I watched would move and talk etc. In addition to this I would also watch the actions of my own dad to see if any of his characteristics would help me when rehearsing for the part of David. To help me with undertand â€Å"Junk† I read the book as research for more background information on the story and characters. â€Å"Heroin Lies† is basically a story of a normal family getting pulled apart and ruined down to the daughter ‘Vicky' taking heroin. The four main parts are David (Father, played by myself), Jean (Mother), Jason (Son, brother of Vicky) and Vicky (Daughter and heroin addict). As the plot continues throughout the play, Vicky ends up dying at the end,this saddening the auidience and most notably the three remaining members of the family. The play targets drugs and young people just givig into them, â€Å"Teenage pressures†¦ that the excuse eh?† (David, scene 15). Throughout the play, family arguments, monologues all add to the theme of drugs as they are mainly arguments about how Vicky has let the family down. Another key theme is the one of giving in, as thats how Vicky takes the heroin in the first place as she gives into her friend Mandy. â€Å"Junk† is alike to â€Å"Heroin lies† in many ways, its also a story of drug abuse and young people giving in and getting addicted to heroin. Its set in Bristol in the 1980's. Its a story of young lovers Tar and Gemma both running away from home to live together but end up with drug users who get the two of them into drugs such as heroin. Tar is very different to Vicky and Gemma as his parents dont really care that he has left and wouldnt care to find out he does drugs, whereas Vicky and Gemma both has protective paresnts that are devasted to find out that their daughters do drugs, although Gemma's dont really ever find out. Again like â€Å"Heroin lies† Gemma starts drugs down to peer pressure and giving into friends, â€Å"I got something in here that might change your mind† – Tar says to Gemma as he waits to give her a cigarette. Our performance is set in the present day, compared to â€Å"Junk† which was set in the 80's. I feel that the 20 year gap between the two productions is hard to tell as drugs have been, and always will be a danger to society and in both we can feel the dangers of heroin taking and the affect its having on characters such as Gemma, Tar and Vicky. Some characters are alkie to one another on both plays, in â€Å"Heroin Lies† Vicky is alike to the part of Gemma from â€Å"Junk†, I think this is because they are around the same age, they both gave in to taking heroin and they are both from working class families who are bitterly dissapointed in them becoming drug addicts. Also its evident that in both plays the father roles played by David in â€Å"Heroin Lies† and the father in â€Å"Junk† are alike as they both command the relationships with their wives and they are both feeling that they are in control of the situations regarding Vicky's drug problem, and Gemma running away from home, although really neither of them have any control in the matter whatsoever â€Å"He asked you to stay out all night with him!† (Gemma's father to Gemma when she tells of how she wated to stay out with Tar). Many of the viewers may be able to relate to the parts of Vicky, Gemma, Tar, Jason David, Jean etc, as they too may have been in a similiar situaion. This shows how effective a play can be with this sort of relevance and social histroical content. The members of our performance are all young and we cn relate to the arguments with the parents, therefore making it a lot easier to act as we can relate to real life issues. This may be alike to the actors and actresses in the tv programme of â€Å"Junk† as they were around the same age as the people in my group and myself. The theme of drugs and heroin usage is a strong theme to use as a stimulas in our performance and the original of the book and play. In our play we used many theartre skills to master the script we were given. We have used real life issues from our own lives to use in the performance as we feel that it would give us a better understanding of the words we were saying, this meaning better acting, giving off a better performance to the audience. I used research from the internet as did other member of the group. Mainly used for the work on our characterisations. We have used props and we have rehearsed our stage direrctions to perfection so that it symblises real family life yet letting the audience see all of the characters and their emotions clearly. Also we used monlogues and hot seating where people would ask us questions and we would answer in character, this helped us and the fellow memebers of the group understand each character with a better undertsanding. In conclusion comapring my groups peformance of â€Å"Heroin Lies† and the book â€Å"Junk† I feel that they share many similarities and few and far between differeces. The main themes and characters were alike in both productions, even the storylines had its similairites! I have learnt a lot from this whole experience, I learnt not only about heroin and the usage and affect it can have on families, but I learnt how to put that into a performance. Its been a great experience overall, and I have enjoyed working on this project a lot! Also out of it I have read two very interesting different pieces of work, that have left an everlasting impression on me.

The Curious Case of Whet

The Curious Case of Whet The Curious Case of â€Å"Whet† The Curious Case of â€Å"Whet† By Maeve Maddox Here’s a question from Caro that cites a usage for whet that I’ve never heard: I have recently seen several people using the word â€Å"whet† in place of the word â€Å"wet†.   (In one case, I asked a friend if shed meant to say â€Å"wet† but she said it can also be used as a dirtier form for â€Å"wanton† I can only wonder what the friend understands by wanton. Both whet and wet have been in the language since Ango-Saxon times. whet: OE hwettan to sharpen† Even back then the word could have the figurative sense of â€Å"to encourage.† wet: OE wà ¦t moist, liquid, OE wà ¦tan to be wet. OE wà ¦ter, â€Å"water.† When I taught young girls in England, I often heard one of them say that So-and-So was â€Å"wet.† It meant that the unfortunate girl under discussion was â€Å"socially ineffectual† or, as they may be saying now, â€Å"wimpy.† I don’t often hear the word wanton in ordinary conversation. It can mean â€Å"lascivious† as in â€Å"that wanton hussy.† Youre more likely to hear someone refer to â€Å"wanton cruelty.† In the latter example the meaning is â€Å"merciless, unfeeling, inhuman†: Leaving those dogs tied up in the backyard when they moved was wanton cruelty. The earliest meaning of wanton was similar to the French expression mal à ©levà ©, â€Å"badly brought up.† Wanton was a word to use when referring to unruly or unsocialized children as Shakespeare does in Lear: As flies to wanton boys are we to the Gods. They kill us for their sport. Wanton was originally a two-part word: wan-towen. OE wan meant â€Å"wanting or lacking.† OE togen was the past participle of teon, â€Å"to train, to discipline.† The wanton child was lacking in discipline. Expressions with â€Å"whet† in the sense of â€Å"encourage† or â€Å"stimulate† whet one’s appetite: stimulate one’s desire to eat whet one’s whistle: clear one’s throat by taking a drink whet one’s anger: increase feelings of anger Expressions with â€Å"wet† wet one’s whistle: take a drink wet-nurse (1620): a woman hired to nurse another’s infant wet dream (1851): nocturnal emission wet blanket (1879): a person who brings down the spirits of others, (the way a wet blanket may be used to smother a fire). to be all wet (1923): to be in the wrong wetback (1924): illegal Mexican immigrant (wet because of wading the Rio Grande). Bottomline: Using whet as a â€Å"dirtier form of wanton† is totally bizarre. (But then, not being au courant with the latest slang, I may be all wet.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:50 Diminutive Suffixes (and a Cute Little Prefix)Oppose and Opposed To

Civil War Essays - Causes Of War, Peace And Conflict Studies

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Communications between Group Members Essay Example | Topics and Well Written Essays - 250 words

Communications between Group Members - Essay Example The author of the paper states that solving the problem involves taking on a leadership role, one where the group leader tries to bridge differences between group member principles. By setting a vision for the group, which is a constant reminder of the goals set for discussion, everyone can remember to stay focused and not let individual differences guide decision-making or problem-solving. It is necessary, I have found, or the group to have a solid leader with strong emotional intelligence. Actions to take include role playing, which allows a person in the group to understand the needs and emotions of others by pretending to walk in their proverbial shoes. A leader acts as the moderator for others to ensure discussion stays on topic. Another action is role modeling or setting the example for others by maintaining professionalism and using empathy to show others that they are understood and their suggestions considered. This brings group harmony.

Critically consider the role and value of organisational performance Essay

Critically consider the role and value of organisational performance assessment - Essay Example On the other hand, Robert Anthony also stated that the success of a lot of companies may be attributed not only to â€Å"good strategies† but also to these companies’ â€Å"designed systems and processes that energize their employees to execute those strategies effectively†. Thus, to be a successful organisation, it is not only necessary to have well-thought out goals, plans, targets and strategies but there should be a well-executed system that will enable the organisation to achieve these goals and targets. In turn, an organisation knows when its systems and processes are being executed effectively and efficiently if it has a well-placed performance assessment system to evaluate the performance of the organization after these systems and processes are implemented. There are various ways to assess an organisation’s performance. According to Carter McNamara, â€Å"assessments might be planned, systematic and explicit †¦ or unplanned and implicit. Well-done assessments typically use tools, such as comprehensive questionnaires, SWOT analyses, diagnostic models †¦, etc., along with comparison of results to various "best practices" or industry standards†. The assessments may also cover financial or non-financial control systems. Tools used may also vary, depending on the objectives of the organization in conducting the assessment. These tools may include one or more of the following: the balanced scorecard, benchmarking, business process reengineering, management by objectives, program evaluation and total quality management. Alternatively, the organization may have its own in-house developed performance assessment system. It aids in the decision-making process regarding some (not all) aspects of the organisation such as the effectiveness of specific strategies, whether to merge with another organisation, whether to expand to a new market, to a new product line or to an entirely new business. It addresses

Animal Testing Essay Example | Topics and Well Written Essays - 500 words

Animal Testing - Essay Example On the other hand, those who oppose also comprise individuals, organizations, and non-government organizations. Their arguments are equally sound and authentic. Scientific institutions have used mice, guinea pigs, horses, and other animals to develop medicines. Apart from the issue of using these animals, there is also the matter of the way these animals are treated. Their condition before, during and after the experiments are conducted need looking into. Animals are living beings. They have a life cycle. It is the responsibility of the institutions that conduct experiments on them to also see that these animals lead their lives in the normal process after the experiments with them are done. Take for instance the condition of horses after they are used for the purpose of developing medicines for snake bites treatment. The process is long and painful. These horses lose their original vigor and become very thin. The life span of the horses also decreases as a result of this process. Similarly, there are other animals which go through the same fate and ultimately face death. It is not possible to do away with tests on animals for conducting research on medications. Much as we may argue on behalf of animals, it is quite clear that someone has to "bite the bullet." It is not possible to make medicines without first checking them up on animals.

Death by Chocolate Essay Example for Free

Death by Chocolate Essay How have the makers of Death by chocolate made their advertisement successful? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement death by chocolate. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been purposely included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, go on, be a devil. It is almost as if such devilish whisperings jump out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual imagery is designed to bring the devil out in you. Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan theme. It is interesting in this context that the word consumer is an old name for Satan which again is another technique used. It is clear that the makers of the advert have worked according to the principle that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a silky textured crimson colour on a white backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, excitement and fury. White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the naughtiness inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert have also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, its no angel cake is designed to reinforce the evil theme. The clever remark on the word angel causes reader to dwell on this word and think about its meaning. Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the feeling that the designers have tried to make the whole advertisement tasty. The name of the advertisement itself, Death by Chocolate is intended to be entertaining and comical. Although the word death is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to die and be wrapped up in the chocolate, or at least to be dying to eat the chocolate. For those who are fully tempted by the advertisement and go on to reading the small text, there is much more in store. The text starts off on the, naughty devil theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer evil. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed. The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense taste. Words such as cakey-wakey, dark, bitter and sweet reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, mi lange produces an exotic feeling that appeals to the average person. The combination of the words bitter and sweet, which in this contexts maybe oxymorons gives a feeling of devilish menace. The words lascivious develop the theme of being naughty and gives verbal expression to the stark crimson on a virgin white background. Immediately after this we have a reference to sensual pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man. In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.